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Search Engine Optimization Services and other Specialist Solutions.
'You've
got a website. Now make it pay.'
What
can Position Focus do for you?
The
Elite Package
This
is our scalable search engine optimization solution that we recommend
to any client with an annual online
marketing budget of over
$4500. We are open to negotiation on price depending upon the size and
length of the projects. Follow the link at the bottom
of the page if you are interested in this package which takes you to
an online form. This package is split into 5 Stages as follows:
- Stage 1: Keyword Analysis and Initial Position Report
- Before any search engine marketing campaign should commence the
target keywords should be established. Some of the leading search
engines give us access to their database logs which tell us how many
people type in a particular search term in a month and variations
of that word.
Equiped with this information we can target the terms which have the
most searches and not spend our time guessing what people type in.
This in turn means that you get more qualified visitors for your money.
Once the analysis is complete, we compile an initial position report
based on the target keywords to see where you are placed in the major
search engines. After all, it would be silly to optimise a page under
a keyword for a search term where you already have good positions!
This position report can then be used as a benchmark to monitor our
progress later down the line.
Price - $200 (for up to 20 keywords)
Some of our competitors charge over $1200 for
the same service.
- Stage 2: Choice of Target Keywords - With the keyword
analysis and initial position report complete, it is time to select
the keywords we intend to target. This is achieved by a discussion
between the client and us. Too broad a term such as 'Sony' will not
be selected as the user is not pre-qualified enough. Instead more
specific terms such as 'Sony projector' or 'Sony Playstation' will
be selected and of course we will cover other variations of those
words such as 'Sony LCD projector' and 'Sony projector rental' or
'Sony Playstation Console' and 'Sony Playstation 2' etc.
Stage 2 is free and prepares us for the next
Stage.
- Stage 3: The Search Engine Optimization Process -
At Position Focus we build an optimized micro-site for each keyphrase
area, designed to keep the same branded look and feel of the original.
Each micro-site consists of several pages containing information relating
to the keyphrase and links through to sections of your main site.
The purpose behind this is that all search engines have different
ranking algorithms and we need to match each of these in order to
attain top positions. A site built around one keyphrase and variations
looks more 'relevant' to the search engines.
In addition as a free service
we offer advice on homesite optimization based on the chosen keywords.
All of the optimised micro-sites link to each other and through to
your homesite which increases the link
popularity and so by optimizing the homesite we can gain good
positions for this as well.
Our solution is search engine friendly which means that the end user
is not delivered irrelevant search material and we do not over submit
your site, both of which can lead to a ban either temporarily or permanently.
Price: $450 - $750 per micro-site (depending
on complexity)
When you consider that a design agency may charge
over $5000 for a small site and they don't even direct visitors for
that amount, you begin to realise what good value our service is and
when you partner with Position Focus you'll become amazed at the value
and service.
- Stage 4: Submission to the Search
Engines - There are two options at this stage. The free
option (which is included as part of the optimisation process) involves
us submitting all the optimised sites to the top search engines which
offer a free submission service. Some of these search engines include:
This guarantees good coverage of the major search engines but can take
up to several months and misses out the following search engines:
- Yahoo web sites - $299 per
URL per annum
- Looksmart (which powers
MSN) - $199 per URL per annum
- AltaVista Express Submission
- from £54.44 per annum
- Inktomi (which powers Ask
Jeeves, AOL, MSN
and several others) - from $39 per annum
- Overture formerly Goto (paid
positions which ensures sponsored positions other sites) - from
5 pence per click
- Espotting (paid positions
which ensures sponsored positions other sites) - from 5 pence
per click
As you may have guessed, these are the paid options!
As more and more search engines are looking to increase their
revenue and are changing their search partners, the above lists constantly
changing. Therefore when we are assigned to a new project, we can
only advise on which options you go for at the time (also determined
by budget).
- Stage 5 - MMR (Monitoring, Maintenance and Reporting)
- The search engines are continually changing there algorithms which
govern how sites are ranked. They can also drop sites from one month
to the next. At Position Focus we have over 2 years SEO experience,
carrying out our own research and leading from the front. We continually
monitor our client's sites for changes in positions and act accordingly
when a change occurs. All this ensures that you have the best positions,
all the time.
Our clients are given up to the second information on how many visitors
they are receiving from day one.
On a monthly basis, we also provide a detailed position report showing
the positions achieved on the major search engines and the hits received
for that site. This keeps us on our toes and keeps you informed of
the progress made.
Price - $75 per micro-site per month
This price remains constant
for the period you choose to sign up for whether we have to spend
1 day per month re-optimizing your site or 10. This again highlights
the good value of our services.
Get
in contact with us if this is the solution for you...
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