1. Proven positions - You can rely on us to get your site in the premium positions under relevant terms. If you arrived at our site through the search engines then that is the first example that our solutions work. Secondly, we can also show you numerous current case studies where our clients have achieved top 10 positions under their target keywords across the major search engines. We DON'T just optimise for a few phrases, but instead get your site listed under hundreds of used terms, if not thousands (see item 6).
   Too broad a term such as 'Sony' will not be selected as the user is not pre-qualified enough. Instead more specific terms such as 'Sony projector' or 'Sony Playstation' will be selected and of course we will cover other variations of those words such as 'Sony LCD projector' and 'Sony projector rental' or 'Sony Playstation Console' and 'Sony Playstation 2' etc.
   
   
2. 2 years full-time SEO experience - Your investment is not wasted and neither is our time because we know what works, both now and in the future. Becoming competent at search engine optimisation takes time and is an art that needs to be learnt and exercised regularly.
   Each search engine has a different ranking algorithm and this changes on a regular basis which needs to be matched in order to maintain top positions in the major search engines. Our team optimises sites across a broad spectrum of markets, and so we have the experience needed to best help you.
   
   
3. Affordable Solutions - You enjoy an affordable yet sophisticated solution because we don't have expensive offices and other major overheads. Many of our competitors offer similar solutions but have to charge substantially more because of this. With Position Focus you get more value for your money.
   
   
4. Search engine friendly solutions - There are many 'cowboy' search engine optimisation firms in the industry. Without understanding SEO properly or simply just not caring, these companies use techniques such as:
   
   
   • Cloaking - Delivering different content to the search engines and to the users.
     
   • Spamming - Building thousands of pages which are the same in an attempt to get all the top positions. Another 'trick' is hiding text by making it the same colour as the background. Search engines have been building their technology for several years and are wise to all of these methods.
   • Automatic submissions - Using automated submission services which submit your site on a regular basis is disliked by the search engines because of the open vulnerability to spam. Such programs can also get your site banned either temporarily or permanently because they submit too much taking up the search engine resources.
   • Re-directing - Similar to cloaking but not as sophisticated. This is also frowned upon by search engines because the user can be presented different information to that indexed by the engine

When you partner with Position Focus you can trust your site will still be ranking on the search engines 6 months down the road. Our aim is satisfy the search engines rules, not break them. After all, that's what we get paid for!

5. Major search engine focus - At Position Focus we only focus on the top 10 - 20 search engines. Why? The bulk of internet searches are carried out on these engines and so it is wasted resources optimising for another 500+ search engines that only a minority of people use. Invariably, the other smaller search engines use the databases of the major search engines to power their own results and so we achieve positions by default. For example, the search facility on Virgin.net is powered by Google.
   Consequently our time is spent more productively and so you receive more visitors for your money.

Convinced...